It has been 1,135 days since I was downsized. It feels like a lifetime ago. In the past 1,135 days, I have grown a successful business, hired three employees, became an Adjunct Professor, and traveled the country helping other people build strong personal brands.
Now, as I watch a corporate merger unfold in my community, I feel the stress of those who are waiting to hear whether their jobs will be spared. And I feel relieved that I no longer have to hold my breath, also waiting.
A lot of positive change has happened in my life since January 29, 2013. And one thing is certain. It wouldn't have happened if I hadn't spent an incredible amount of time, and a little money, building and reinforcing my personal brand. So, for the benefit of those who are facing a life transformation- voluntary or not- here are some tips.
Keep it positive.
I know that transitions are hard- I've literally been there! However, we live in a very small, connected world. Remember that every touch point the world has with you is a reflection of your personal brand- even when times are tough. Employers, clients and customers are attracted to resilient, positive forces.
Be prepared.
The time to start building your personal brand is yesterday. Don't get stuck in 'wait and see' mode. Regardless of whether you're job seeking, launching a company, or working in a Corporate role, a strong personal brand will only make you more successful.
Get intentional.
Don't leave your personal brand to chance. Remember my number one piece of advice- if you don't manage your personal brand, others will manage it for you. In fact, they already are. Take charge of your reputation by getting extremely clear and intentional about who you are, what you stand for, and the value you deliver.
Whether you're facing a potential layoff, dreaming of a new career, or working toward building your own company, I'm pulling for you! To learn more about building your own powerful personal brand, shoot me a message at kris@marketingflexibility.com. I'll keep you updated on local workshops and resources that are available.
Kristina Marsh is an accomplished marketing and business consultant, speaker and educator. In 2013, she launched Marketing Flexibility, LLC, a flexible, strategic marketing resource company. Want to connect? You can reach her at kris@marketingflexibility.com.
