2013 - A Year in Review

Memories of January 29^th are still vivid in my mind. The sound of work boots on berber as security guards marched the office floor. The sound of tears as coworkers cried at the sight of friends being carried away. And the sound of my name being called as they came for me too.

I mustered as much dignity as I could, stood, smoothed my dress, walked past the guard and toward the elevator. Keep it together. Just keep breathing. Don’t make eye contact. When I arrived at the elevator, another security guard was waiting, holding the door. Wow. This mess is well orchestrated. Keep it together. You’re almost there. As I entered the elevator, both guards entered behind me. Two security guards? What do they think I’m going to do? As one guard reached for the ground floor button, I quickly punched it myself. Ha! Score one for me.

At ground floor, the guard directed me to conference room B, which was “on your left.” I’ve worked here 15 years. I think I know where to find conference room B. Still holding my head high, grinding my teeth for composure, I walked into conference room B and sat at the long table made of fake wood veneer. My guard sat behind me. The HR person sat in front. Keep it together. But, I didn’t quite manage. In the semi-private space of conference room B, it was impossible to maintain all composure, and I shed the first of many tears to come. I murmured a couple of words, which were not lady-like. Oh, not to the guard or HR person, but to myself. I soaked up the tears with generic, scratchy tissues, which were kindly provided in anticipation of this moment. Get it together! This can’t really be happening.

When all protocol of notice was complete, my guard escorted me to the back door. When he opened the door for me, I paused for a moment and turned to thank him. No words came from my lips. Instead, I turned, severance papers in hand, and walked through the doors. As the door clicked a sharp lock behind me, I stood on the cold sidewalk in bewilderment. Did that really just happen? I looked at my watch. Seven minutes. After 15 years of employment, the guards had removed me from my office, churned me through conference room B and locked me outside in seven minutes. Well done, guards.

As I started the walk to my car, the old Adam Sandler song played through my head, walk of shame, walk of shame. I looked around and noticed two others walking to their cars, paperwork in hand. Keep it together. Just get home. I threw my belongings in the car, and slammed the door- hard. Just get home. As I drove toward the gate, which was locked that day in anticipation of – retaliation? – I saw a familiar face in the guard shack. As our eyes locked, I lost what was left of professional composure. Why did it have to be a family member in the guard shack? I almost made it out in one piece. We chatted for a few minutes. I cried. He looked sad, and asked if I was okay to drive. I assured him I would be fine.

And you know what? I am. The first few weeks were difficult, no doubt. Losing a job sucks.

But I’ve learned a lot of great lessons this year. I’ve reclaimed time with my family. I’ve learned to appreciate and accept the support of my husband. I’ve stepped up to my potential and found inner strength. I’ve launched a successful consulting business. I’ve reconnected with my local community. And I’ve realized what a positive difference I can make by sharing my experiences and journey.

So, here’s to you, 2013. The best worst year I’ve ever had!

I've Been UPSIZED: Chapter 20

Today, I stumbled across an article about year-end performance reviews. As others are getting nerved up about giving or receiving the dreaded annual feedback, I smirked with satisfaction knowing I’d found another reason to be grateful for my downsized job. Let’s be honest, performance reviews are uncomfortable at best, and painful at worst.

Here are a few of my favorite performance review memories from past corporate life:

·         The year I went into my performance review on January 25^th and my manager asked where I was on July 10^th. I don’t know about you, but it’s a struggle for me to recall where I was six days ago, let alone six months ago!

·         The year I went into my performance review and was told I should be more assertive with my ideas and opinions – followed by the subsequent year when I was told I should be less assertive with my ideas and opinions. Hugh?

·         The year I went into my performance review, spoke for 45 minutes about my goals and accomplishments and the manager responded with, “I like your necklace.” Uhh, thanks?

So, here’s to everyone who will be enduring the dreaded annual performance reviews this year. Just hold your head high, bring your daily journal, be assertive – or not, and wear a fabulous necklace!

 

What's your favorite performance review memory? Let us know in the comments!

 

Kristina Marsh is an accomplished marketing, communications, and business process leader.  In 2013, she launched Marketing Flexibility, LLC, a flexible, strategic marketing resource company. Want to connect? You can reach her at kris@marketingflexibility.com.

I've Been UPSIZED: Chapter 19

You Know That Annoying Person?

We’ve all seen them. That annoying person who lingers a bit too long at the coffee bar, making small talk with the barista. They talk about the weather, current events, and offer unsolicited business advice.

Yep, I’ve turned into that person. Although I’ve launched Marketing Flexibility and I’m busy working with clients during the week, it’s just not the same as being part of a full time team. The kind of team that rallies together when times get tough and there’s cake in the conference room. Don’t get me wrong, I love what I’m doing. Now that I’m working in the consulting world, businesses call me when times are tough. I get the satisfaction of rallying their team and creating strategies that work. But at the end of the day, I’m alone in my office while their team celebrates victory in the conference room.  

I Always Dreaded Team Building Events

Now that I’m out of the corporate world, I can admit that I always dreaded team building events. Let’s be honest here, who really gets excited about an afternoon of trust falls with co-workers? Or, how about those awkward dunk tanks? Do you really want to see your boss in a bathing suit?

So, I was surprised when I read wistfully about a company picnic one of my client’s hosted for their employees. My invitation had obviously been lost in the mail, and I felt a bit like Charlie Brown standing by the mailbox. For the first time, I realized that my new career has positioned me as an outsider. I’m the expert, the consultant, the person who delivers solutions. What I’m not is a fully integrated member of the team. No free hot dogs for me!

Cake for One?

The only thing sadder than hanging out in a crowded conference room eating cake is hovering over a pan of brownies alone. There’s just no one to hold you accountable for that third slab of brownie! So, what’s an entrepreneur to do? Well, hang out at the local coffee shop and make small talk with the barista, of course!

It’s not all bad. I’ve met some fascinating people at the coffee shop. If you see me there, stop by and say hello. If I’m on the third brownie, please stop me!

I've Been UPSIZED: Chapter 18

Shedding the last of Corporate America

As I’ve worked to rebuild my life, career and happiness this year, there has been one little thing staring back at me and making me a bit uncomfortable. I mean, literally, staring back at me. It was my profile picture, taken as a professional business shot when I worked in Corporate America. Oh sure, it was nice. Very appropriate, Photo Shopped to remove each imperfection, and every hair in place. But, over the past eight months, it started to taunt me. Who was this person? She looked so together, so professional, so…. boring!

Time for a New Image

No, I don’t mean the makeover kind, I mean the literal kind. I needed a new electronic image. A new profile pic. One which reflects that I’m human and not a Stepford Wife. So, I called up my good friends at Titus Photography to hook me up!

When picture day came, I suddenly felt awkward. I started questioning whether I was being ridiculous and my current profile pic was, in fact, just fine. Or, maybe I was just trying to talk myself out of it. Let’s face it – no one likes picture day at school. It’s too much work. What should I wear? How should I smile? Is that a zit on my chin?!

But, drawing on my 2013 theme of what do I have to lose, I summoned the courage and trekked to the studio. It felt a lot like the high school senior picture session I had 22 years ago – with Spanx replacing spandex and under-eye concealer replacing eyeliner in the 2013 version.

How Much is that Doggie in the Window?

After the session, I waited for delivery of my images. When the CD arrived in the mail, I popped it in to survey the results. On initial look, I thought, “Wow! These look great!” Then I noticed something I hadn’t seen in my Corporate America photos. I looked really, really happy. Like, dog hanging her head out the window on a summer day happy. Wow, I guess self-employment really agrees with me! I looked through the images until I found the perfect profile pic. One that reflects my personality and happiness, but was also taken later in the session, giving my face muscles time to tire out and loosen up that Cocker Spaniel smile.

So, I give you the new and improved Kristina Marsh profile pic! No more Corporate America staring back at me from the corner of my social media screens. Thanks, Titus Photography, for helping me shed the last of it!

I've Been UPSIZED: Chapter 17

I never saw it coming, but it happened last Friday. Perhaps it was the weather. We woke up to a beautiful, crisp day in Michigan. It was beginning to feel like fall and the changing seasons always did invigorate me. Maybe that’s why I’ve stayed planted in Michigan so long, despite the bitter cold of winter.

When I woke up on Friday, the stress and underlying anxiety I’ve felt since being laid off in January seemed to have disappeared. I’m not sure where it went, and I sure hope it doesn’t find its way back! In fact, despite the uncertainty that comes with owning my own business, I found myself thinking that layoff just may have been the best thing that ever happened to me.  

Let’s break down the 24 hours leading up to this:

9:00 a.m., Thursday, I went to the dentist for my semi-annual checkup. No cavities! Off to a good start!

1:30 p.m., Thursday, I went to a client meeting, where I was told I had earned my fee in the value I provided two weeks into a four week project. Not bad for the ego! I’ll still show up next week.

4:30 p.m., Thursday, I discovered my favorite apple orchard had opened for the season. Now, if you’re not from Michigan, you may not understand how loyal we are to our favorite caramel apples and cider donuts. They’re only available for a limited time every year, people! I scored my favorite, nutty chocolate chip caramel apple, and headed home.

6:00 p.m., Thursday, I drove carpool duty for my son’s football team. I love football season! GO LANCERS!!!

9:00 p.m., Thursday, I arrived home from carpool duty to find my favorite pasta take out waiting for me. GO HUSBAND!!!

7:30 a.m., Friday, I met a great friend for breakfast. As she filled me in on the latest office drama and politics, I realized how thankful I am to be removed from it all. The last drama in the Marketing Flexibility office revolved around who ate the last Oreo (I’m looking at you, interns)!

10:00 a.m., Friday, I met a former colleague for coffee. As we discussed his new venture, my new company, and shared ideas, I felt the last regret and disappointment slip away. In fact, I realized that I had been unsatisfied, restless and feeling stuck for two years prior to being downsized. Hmm. Maybe everything does happen for a reason?

As I write this, an intern just lifted a Crispy Fudge Mint off from my desk. I tell you, if it’s not an Oreo, it’s a Crispy Fudge Mint! The drama around here never ends!

Kristina Marsh is an accomplished marketing, communications, and business process leader.  In 2013, she launched Marketing Flexibility, LLC, a flexible, strategic marketing resource company. Want to connect? You can reach me at kris@marketingflexibility.com.

I've Been UPSIZED: Chapter 16

I’m writing today from 30,000 feet, on an airplane somewhere over Minnesota. It’s been a long time since I’ve traveled on a business trip, but here I sit, on my way to Salt Lake City to support a Marketing Flexibility client at a tradeshow. And as I travel, I’m considering what a long journey this year has been. Together, my family and I have weathered some storms and conquered some mountains. I’m truly blessed to have them.

It’s a strange thing to travel. I can’t help but watch the strangers around me and wonder where they’re going; what personal journey they may be on this year. Are they happy? Are they sad? Whatever their journey, I hope they are as blessed with family and friends as I am.

Next to me sits a young man, maybe 20 years old. He’s traveling alone, fidgeting and flipping through a Sky Mall magazine while listening to his iPod. I wonder where he’s going today, and I hope it’s someplace good. Several rows ahead, a mother is trying to sooth her crying baby. I want to say, “don’t rush it, the time goes by all too quickly”. Our son will turn 13 this year, and I don’t know where the time has gone. Across the aisle sits a beautiful little girl, about the same age as our 8-year-old daughter. She looks happy, and we share some stolen glances and smiles. I think she’s with grandma, and they seem happy to be sharing each other’s company.

Somewhere on the plane is the couple I saw stealing kisses at the gate. Are they on their honeymoon? Perhaps it’s an anniversary. I see business travelers who are all business. In a hurry. Gotta get where they’re going to close the deal. I want to tell them to slow down and enjoy life. That I learned a valuable lesson this year about time and priorities. But, that lesson may come on their own personal journey.

156 people on the same plane, traveling, at least for a short time, to the same city. All on their own paths and on their own journeys. I feel good today, like this year is just the beginning of my amazing journey.

Kristina Marsh is an accomplished marketing, communications, and business process leader.  In 2013, she launched Marketing Flexibility, LLC, a flexible, strategic marketing resource company. Want to connect? You can reach me at kris@marketingflexibility.com.

I've Been UPSIZED: Chapter 15

15 Minutes of Fame

They say everyone gets 15 minutes of fame during their lifetime. Mine came in 2005. I was managing a global marketing communications job, a four-year-old son, and a one-year-old daughter. Life was full, to say the least!

A Mom on a Mission

I clearly remember the day I had to return to work after having our son. It’s a tough thing for a mom, to drop her baby off with a caregiver and trek back to the office. Yep, I cried in my office. Not my proudest moment at work, but it was honest, I suppose.

I was struggling to balance a full work day with the demands that come with nursing a baby. That meant two trips each day to an unsecure conference room – or bathroom stall – dragging a bag with a nursing pump and cooler. It was tough. It became even tougher when a manager asked how I planned to cover the time for my two 10-minute “breaks” each day. Ouch. Really?!

Second Time’s a Charm!

When I was expecting our daughter four years later, I was determined to make a change. Armed with data and determination, I scheduled a meeting with the HR manager to discuss the benefits of a company lactation program. With his blessing, I pulled together a business case for investment and policy change. By the time my maternity leave rolled around, a corporate lactation support program was in place, complete with a supportive policy, private and comfortable rooms, hospital-grade equipment, and the support of a certified lactation consultant. Don’t believe this type of program is worth investment? Federal studies have proven that lactation support programs reduce employee turnover, reduce medical care costs, and increase employee engagement.

This is Who?

Happily settled into maternity leave with our daughter, I was surprised by a phone call one afternoon. Turns out a journalist from Working Mother magazine had heard my story and was interested in running a feature about my experience. The phone calls and interviews culminated in a photo shoot, four-page article, and a trip to New York City.

I walked into our small town Barnes and Nobel one afternoon and was asked, “Hey, didn’t I see you in Working Mother magazine”? Yep! That was me!

I’ve experienced a lot of cool things over the years, but Working Mother magazine makes the list of highlights. Not for the 15 minutes of fame, but for the validation that I was a successful working mother – effectively balancing my work and family.

Over the years, I’ve kept a copy of that magazine at every desk I’ve occupied. When the day is tough, I pull that article out to remind myself that no obstacle is too big. Great things can be accomplished when we stick to our core values - maybe even a little fame!

Kristina Marsh is an accomplished marketing, communications, and business process leader.  In 2013, she launched Marketing Flexibility, LLC, a flexible, strategic marketing resource company. Want to connect? You can reach me at kris@marketingflexibility.com.

I've Been UPSIZED: Chapter 14

I Need to Get Out More!

Since being downsized, I’ve had a lot of time for personal reflection. I’ve thought, blogged, thought some more, written articles, and spent quality time with old number one. Me, myself and I have had some good times together. I mean, I’m a pretty interesting person, right? But, like a good friend who grows tiresome after too much togetherness, I decided I needed a break from myself!

So, last week I got dressed up (out of sweats), and told my husband we were going out. Where? I didn’t care! With whom? Doesn’t matter! Just, please, get me away from myself! We had dinner with friends, but eventually I had to go home to myself. Bummer. I think myself and I have just run out of conversation!

The Power of Working Relationships

Back in my corporate days, surrounded by busy cubicles of co-workers, there was always someone to stop by, run into, or seek out for a good chat. Although I’m busy now managing Marketing Flexibility, my office colleagues include a Golden Retriever and a goldfish named Speckles. I used to have coffee breaks with co-workers. Now I have afternoon Milk-Bone breaks.

Time to Get Back in the Game!

The good news is, Marketing Flexibility has been busy! The downside is that it hasn’t left much time for networking or socializing. So, I’m on a mission to make and renew connections in an effort to spend less time with myself! Today, I took an hour out of my day to have lunch with an old friend. I came back feeling refreshed and inspired to churn out some work.

Never underestimate the power of connection. If you’re up for a Milk-Bone - er, coffee, drop me a line!

Kristina Marsh is an accomplished marketing, communications, and business process leader.  In 2013, she launched Marketing Flexibility, LLC, a flexible, strategic marketing resource company. Want to connect? You can reach me at kris@marketingflexibility.com.

I've Been UPSIZED: Chapter 13

Ahh, 1974…

The world certainly has changed since the days of my childhood. I was a child of the ‘70s. In those days, we would pile into a station wagon without thought of seatbelts or load capacity. That Buick sure could fit a lot of kids in the back. I even recall one summer night in July when we loaded into the bed of a pickup truck for a 45 minute drive to see fireworks. As a mother now myself, I cringe at the thought and wonder what our parents were thinking! But, those were different times.

Breaker, Breaker, Can I Get a Honk, Honk?

If you’re an American over the age of 35, I’d venture a guess that you know exactly what I’m talking about. Back in the days before DVD systems, iPods, and other mobile entertainment devices, we had to make our own fun on road trips. We would lean out the window, pumping our arms in hopes that a passing semi-truck would reciprocate with a loud sound of their air horn. On any given road trip, you could get at least a few, which totally makes a kid’s day!

I Guess Not…

On a recent road trip to Chicago, my son decided to test this crazy idea (his iPod was lost, so he was desperate). For six hours, he pumped his arm at passing semi-truck drivers, without one air horn in response. What a sad, sad time we’re living in.

Back When I Was a Kid…

As I strolled with my children through the streets of Chicago, telling stories about the way things used to be, it occurred to me that I’ve become the parent who wishes our children could experience a simpler time.

So, I give you a few of life’s observations from Chicago.

Did you know that for $28, you can get your doll’s hair styled? Back when I was a kid, we spent hours brushing and braiding our dolls’ hair. It wasn’t perfect, but it was done with love – not cash.

Did you know that for $8, you can go to the aquarium, but not see anything interesting unless you buy the $30 upgrade? Back when I was a kid, an admission ticket meant you were actually permitted inside.

Did you know that people put shirts and boots on dogs? Back when I was a kid, we put collars on dogs.

I Wonder What the Future Holds

Looking back on the memories of station wagons, air horns, and naked dogs, I wonder what our children will remember about their childhood. I hope it’s time spent with family, when iPods were lost and life was simpler.

Kristina Marsh is an accomplished marketing, communications, and business process leader.  In 2013, she launched Marketing Flexibility, LLC, a flexible, strategic marketing resource company. Want to connect? You can reach me at kris@marketingflexibility.com.

I've Been UPSIZED: Chapter 12

My Greatest Achievement

What a roller coaster ride this year has been. I’ve lived the peaceful existence of corporate stability, the emotional crash of being downsized, the confusion of figuring out who I am, and the excitement and fear of launching a business.

All of those things came into sharp focus today when I read my daughter’s second grade journal. Like the narrator of a story that pulls you in, she was following my story the entire time, pulling for me like an audience feeling the pain of a wounded hero. “My mom lost her job, but she’s not giving up,” she wrote in February. “I’m so proud of my mom,” she wrote in March. On a separate paper, she made a list of her personal heroes: Abraham Lincoln, Rosa Parks, Martin Luther King, Kristina Marsh. I could live 100 years and never receive a higher compliment.

Of Support and Love

Today, I attended the year end field day and picnic at my daughter’s school. I learned that she had been handing out business cards at school, trying to drum up some business for me. Talk about a support system! But even more so, talk about the love of a daughter.

My greatest achievement hasn’t been surviving a challenging year, landing a writing gig, or launching a new business. It’s realizing that we’ve raised two amazing children who love us unconditionally. I’ve always known that I’ll have my children’s backs no matter what life throws at them. It took this year for me to realize that they have mine too.

Kristina Marsh is an accomplished marketing, communications, and business process leader.  In 2013, she launched Marketing Flexibility, LLC, a flexible, strategic marketing resource company. Want to connect? You can reach me at kris@marketingflexibility.com.

I've Been UPSIZED: Chapter 11

The Fear of Commitment…

In my last post, I promised that something new was coming, something big. In reality, two things have happened over the past couple of weeks, one of which surprised me.

After months of searching for a job, I decided that I may not be ready to give my heart to another so soon after a breakup. I imagine this downsizing business is a bit like any breakup. It’s a scary proposition to start dating again. It’s even scarier when your date proposes to you. When the job offers came in, I just didn’t feel ready for the commitment.

The Singles Scene          

So, I decided to take matters into my own hands. On April 21^st, I made my single status official with the launch of a new marketing consulting business, Marketing Flexibility, LLC. At Marketing Flexibility, we provide flexible marketing resource to businesses and organizations on either long term or project basis. Kind of playing the field, so to speak.

If you have a few minutes to kill, let’s do some online match making. Check out Marketing Flexibility on the web or on Facebook.

Here’s the Thing…

Being single is hard work. When you’re in a serious employment relationship, there’s comfort in the daily monotony (and plenty of pens in the supply cabinet). The first time I reached for a stapler, it hit me. I didn’t have a stapler! As the first week played out, I also realized I didn’t have a paperclip or envelopes. After all, it’s the little things that we take for granted in a relationship. But, like anyone who’s lost possessions in a breakup, I hit Ikea to get back up and running. I got a new stapler – a better stapler – a green stapler! I was back in business – my own business!

For a Good Time Marketer, Call…

So, if you’re looking for an experienced marketing resource, but not ready to make a full time commitment, give Marketing Flexibility a call. We’ll be here when you need us, with no pressure to date exclusively!

I've Been UPSIZED: Chapter 10

I Wonder Why the Caged Bird Sings

Sitting in my cozy little cubical, I would watch the cars pass by and wonder where they were going. Wherever it was, I was sure it was better than the grey, drab walls of my confinement. So the emotions that came along with my downsized job surprised me. I suddenly longed for the comfort and safety of my cubical cocoon.

The Search for a New Nest

Certain that the safety of a new cubical would sooth me, I set out on the job search. I suppose it’s a bit like the rescued and rehabilitated bird. It may be ready to fly, but refuses to leave the cage when a team tries to set it free. So, like the bird, I tried to return to my cozy nest in the cage.

Trading the Cage for a Sanctuary

After two months at home, I began to see things differently. There were so many benefits to my new work space. I will list them here:

1.    Every day is bring your dog to work day! There’s nothing like a Golden Retriever at your feet to ease the stress of a deadline.

2.    The coffee is always fresh (and real)! I suppose it’s not polite to complain about something provided free of charge, but condensed liquid, reconstituted ‘coffee’ leaves a lot to be desired.

3.    Every office has a window! No matter where I perch myself, there is always a great view.

4.    Like Google, in this office, a food source is never far away! Okay, maybe this is not such a benefit.

5.    Every day is casual Friday! I declare every day sweat pants day (which is fortunate, since, due to the aforementioned food source, my other pants aren’t fitting so well).

6.    In house interns! Sure, they get time off for school each day, but once they walk back in that door, it’s time to earn their keep.

7.    Early and late lunch! Okay, this one is bad too. Good thing it’s sweat pants day.

Time to Fly

So begins the second chapter of my journey. Something new is coming. Something big. Stay tuned.

I've Been Downsized: Chapter 9

Road Trip!

I’ve had so much to ponder over the past 70 days. Where will I work? When will I work again? Will being out of the marketing game cause me to lose the edge?

Well, there’s nothing like a road trip to clear your head. So, like any good Michigan family, we packed the kids in the SUV and headed south for spring break!

Well Played, Waffle House…

As we drove south on Interstate 75, we did the usual things to pass the time; license plate bingo, guess what’s in that truck, and our family favorite- Waffle House bingo. If you’ve ever had the fortitude to drive from Michigan to Florida on Interstate 75, you know there are approximately 96 Waffle House restaurants visible from the interstate. This is a hotly contested number within our family, because he or she who spots the most Waffle House restaurants wins. The rules are simple; you must spot the actual restaurant, you must be the first to spot it, and at least one person in the vehicle must substantiate your siting. But, the Waffle House tally always starts to be disputed around the Tennessee border.

And Now, a Word from Our Sponsor…

In between Waffle House sightings, I found myself rambling about the billboards we passed.

Dunkin’ Donuts! Brilliant! See how they’ve rebranded themselves from a donut shop that happens to sell coffee into a coffee shop that happens to sell donuts?! Smart move! Coffee is the trend and junk food consumption is declining. Kids? Hmm. They must be sleeping.

Ruby Tuesday! The garden bar used to be part of their value proposition. They justified charging for it when other restaurants threw in the salad bar free. Now, I see they’re including it with 20 entrees. That’s really eroding their brand equity. Honey? Hmm. He must be sleeping too.

Hard Rock Café! You know why we love Hard Rocks so much? They’re selling a total experience- not just food! The food is great, but the atmosphere is so cool. It’s the total package. Guys? Hmm. They must all be sleeping.

On the Road Again…

Vacation over, money spent, we loaded kids back into the SUV to head north. On the way, we stopped for the night at the same hotel we stayed in on the way south just a week earlier. As we checked out the next morning, a survey popped into my email. How was your stay? Hmm, I pondered. The same survey I had received a week earlier. Hey, guys, do you think their survey results are skewed based on how people feel when they’re heading south versus north? Guys?...

I may not have found all the answers on this trip, but I did learn one thing. I haven’t lost my marketing edge. Now, why are there so many Waffle House restaurants?...

Kristina Marsh is an accomplished marketing, communications, and business process leader.  Want to connect?  You can reach me at klmarsh74@gmail.com.

I've Been Downsized: Chapter 8

Of Love…

Our son is 12-years-old. He’s very tall, and extremely handsome with brown hair and soft, dark, expressive eyes. We’ve always said he’s an old soul- wise and mature beyond his years even at the age of two. Most people mistake his age for two or three years older than he is, and the girls go crazy over him, especially in his football uniform. They all love Ethan. Yes, he’s quite the catch, but they’re out of luck. He fell in love with the girl of his choice years ago. She has white-blonde hair, brown eyes, and has eyes for no one but him. Her name is Emmy.

When my husband and I were newly married, I found a tiny little scruff of a dog wandering up my grandparent’s driveway. She was only six weeks old, and had been abandoned on the country road. I suppose someone didn’t want the hassle of a puppy and hoped she would find her way to a house where someone would take her in. As it turned out, their plan came together when I paid my grandparents a visit one afternoon. The tiny white puppy came bounding up the driveway to me, and my grandmother explained that someone had tossed her out on the road earlier. My husband and I had just bought our first house, and a dog seemed just the thing to make it a home. So, I took her home.

She was a little white puffball, so we called her Marshmallow. It didn’t take long for Marshmallow to shorten into Emmy, and that it stayed. As it turned out, Emmy was a free spirit, and she drove me crazy! She wouldn’t listen, got kicked out of obedience class, and didn’t care if I liked her behavior or not. But on December 21, 2000, that all changed. Ethan was two-days-old, and we brought him home that day. From the moment Emmy laid eyes on him, she was in love. She stayed faithfully by his side and slept under his crib at night. Over the years, they grew together, and her love was returned equally by Ethan. When he was two-years-old, he called her his dog-dog. It was one of his first words. Emmy forgot that I existed all together, because her loyalty was to her boy.

Over the past 12 years, Emmy has slept in Ethan’s bed every night. When she got too old to make the leap, he made her a bed on his bedroom floor, and made sure she was tucked in every night before he went to sleep. It has been a mutual, unconditional love.

…and Heartache

I knew the day would come, and it was yesterday. Emmy had become ill just two days earlier. She couldn’t sleep, couldn’t eat, and was obviously sick. Ethan sat on the floor with her and broke treats into tiny pieces, hand feeding her. Faithful to the end.

Often in life, a boy’s first real heartbreak is the loss of his dog. And it breaks his mother’s heart too. Emmy passed away peacefully yesterday afternoon. Breaking the news to her boy was one of the most difficult things I’ve had to do. He took it with sadness, but understanding beyond his years. Typical for Ethan. He and my husband picked out a nice resting place for her, next to a little pine tree that Ethan planted on Arbor Day two years ago. They laid her to rest in her cozy little bed with a snack.

Today, the job search doesn’t seem as important. My goal this week is to piece back together some broken hearts. What a life experience to have loved so deeply at the age of 12. I’m not sure how any other girl will compare.

Kristina Marsh is an experienced and accomplished marketing, communications, and business process leader.  Want to connect?  You can reach me at klmarsh74@gmail.com

I've Been Downsized: Chapter 7

Living the Dream

Have you ever imagined what life would be like if you had the opportunity to spend seven weeks at home? Here’s how my fantasy went; the house would be spotless and fabulously decorated, our laundry room would finally be organized, my children would have a hot breakfast and my husband would have a home cooked dinner, my closet would be organized, and I would finally be able to clean out that pantry! Ahh, if only I had more time, I imagined, life would be perfect.

Back to Reality

So, my fantasy isn’t playing out quite the way I had imagined. All of those years I spent daydreaming at my desk about all of the things I could do if I were home. Here’s the dirty truth; there are dishes in the sink, a Christmas flag still hanging in the yard, my kids ate cold cereal for breakfast this morning, my husband ate a sandwich for dinner last night, and finding soup in the pantry is a bit of a treasure hunt. Surprised? Not nearly as surprised as I am!

In reality, the average day goes something like this; up at 6:00 a.m. with our son; drive son to bus stop at 7:00 a.m.; check email, suck down coffee, and enjoy a cold bowl of cereal; wake daughter up at 7:30 a.m.; respective daughter dressed, fed, and on the school bus at 8:30 a.m.; now, focus! This is when things are really going to happen! Look around and take note of what should be cleaned today. Today’s the day! This house is going to look FABULOUS! I’m talking pot roast on the table and candles lit when my family gets home. Clear a spot on the mantel for mother-of-the-year trophy that will be delivered today. Sit down to check email, search job boards, follow up on networking requests, revise the resume, write cover letters. What’s that noise? The school bus?! What time is it?!...

What’s for Dinner?

Sloppy joes and baked beans. It turns out the only thing that’s changed since I was downsized is our kitchen table- and not in the pot roast and candles sort of way. Instead, it’s littered with job descriptions, resumes, sticky notes, and a laptop. But my family doesn’t seem to mind. They’re happy to plop their sloppy joe down on my resume to talk about the day. No worries, I’ll print a new one tomorrow. I guess the pantry will just have to wait.

Kristina Marsh is an experienced and accomplished marketing, communications, and business process leader.  Want to connect?  You can reach me at klmarsh74@gmail.com.

I've Been Downsized: Chapter 6

“I’m Not Dead Yet”

In one of my favorite Monte Python skits the undertaker makes his rounds gathering victims of the plague. At one point, a man comes along carrying an old man to throw on the pile. The old man insists, “I’m not dead yet- I feel fine”, but they throw him on the cart and continue gathering victims.

That’s a bit like the feeling of being downsized. You’re being told your job is done, but you know there is more to do- so much life left. It can be difficult to let go.

A Shout Out to Adam at Best Buy

It happened on a Friday at a Best Buy store in my hometown. I was chatting with Adam while he set up the features on my new phone. Turns out, Adam is in his junior year at my alma mater, Northwood University. He was sharing his thoughts about his future career and all of the opportunity he can imagine. And then he asked me, “what do you do?”

Imagine my stunned silence while I tried to figure out what to say. Should I tell him the truth about my situation and turn the excitement he has into worry? Should I tell him about the job I had and leave out the little bit about being downsized? And then it occurred to me. I’m not dead yet!

My last job may be gone, but I’m still here. So, I took a breath and told Adam all about the great jobs I’ve held, the opportunities I’ve had, and how I’m looking for my next great adventure now, as he is. It was liberating and I left Best Buy feeling better than ever. Thanks, Adam!

Life Goes On

Here is the most important lesson I’ve learned this week. I always knew this, but it took Adam to help me accept it and get off that cart. My life is not defined by a company or title. At the center of my universe is a supportive husband, two wonderful children, and a loyal Golden Retriever.

So, what do I do? I’m a wife, a mother, and a business leader. In my spare time, I teach business and economics to elementary and middle school students. It turns out I have a little more spare time these days. So, this month I’ll be teaching three courses of the Junior Achievement program instead of one. That’s my next adventure. To help shape the minds and dreams of children. What a great opportunity!

Kristina Marsh is an experienced and accomplished marketing, communications, and business process specialist.  Want to connect?  You can reach me at klmarsh74@gmail.com.

I've Been Downsized: Chapter 5

How Connected Are You?

When is the last time you hung out at that little coffee shop on Main Street? You know the one. You order coffee with names like “salted cupid” and kick back on a comfortable couch. Turns out, some pretty interesting people hang out there on Tuesdays at 10:00 a.m. Who knew?!

After spending 10 years in a series of global jobs, I’m enjoying the opportunity to reconnect with my local community. Don’t get me wrong. Having the opportunity to travel and work globally was pretty cool. I’ve been to Venice, Brussels, Munich and New York City. I have great friends in Shanghai, Tokyo and London. But I’m learning that you miss some great stuff happening right in front of you if you keep your eyes focused too far in the distance.

Now, if you’re not familiar with the small town coffee shop scene, you might assume that it works on the buddy system. You know? People don’t just hang out at a coffee shop alone, right? Wrong! Turns out, it’s quite an interesting way to meet new people and catch up on the local happenings. It also turns out that a “salted cupid” is quite delicious!

Free Cookies?!

This downsizing has been quite a learning experience for me. I’ve discovered a great coffee shop, met some fabulous people, and learned that if you time your visit just right, you’ll get a free cookie! You know the old saying, “nothing in life is free”? Well, they just weren’t hanging out in the right coffee shop.

Coffee, Anyone?

Since my first coffee shop visit, I’ve met a local theater director, a small business owner, a dean of international affairs, and a friendly coffee shop manager with free cookies. I’ve also been privileged to listen in on fascinating conversations. These chance meetings are part of the fun and add to the diversity of connections to be made. But, this has gotten my mental gears turning. I have so many local connections, but how many of them do I really know? There must be fascinating stories to be heard, lessons to be gleaned.

So, today begins my new coffee chat program. I’ll begin by reaching out to my local LinkedIn connections to invite them to join me for a “salted cupid” or two. If you’re in the Midland area, let me know. Regardless of where you are, I encourage you to focus just 10 minutes of your day making a local connection. Coffee, anyone?

Kristina Marsh is an experienced and accomplished marketing, communications, and business process specialist.  Want to connect?  You can reach me at klmarsh74@gmail.com.

I've Been Downsized: Chapter 4

Finding your voice:

Something remarkable has happened over the past three weeks! I've found my voice. The remarkable thing is, I didn't realize I had lost it. Where did it go? When did it go? Would I ever feel comfortable using contractions and pronouns again?!

After 14 years of being trained in the art of 'corporate speak', it had become so natural that I never considered it. It's a gradual process these voice takers use. One day you're asked not to use pronouns. Two years later, they take your contractions. Then, right for the heart- humor and sarcasm are not appreciated. Humor and sarcasm are not appreciated?! This was news to me!

Reversing the brainwash:

I've learned that it takes approximately three weeks to reverse the symptoms of 'corporate speak' brainwash. The first time I used a contraction, it felt dirty. I found myself avoiding the use of pronouns. I worked to craft really good acronyms out of the key points of my Facebook updates. I sanitized my writing of humor. And I trained my children well. Sure, my children have great vocabularies and speak in the Associated Press style. It impresses the teachers, but doesn't make for good trash talk on the football field. It's just not intimidating to hear the defensive tackle say, "Our team is going to harm you". We're going to work on that.

Here's the thing- I enjoy humor! I enjoy a little sarcasm! If you didn't use contractions, you would sound like a robot- or a Stepford Wife, neither of which appeals to me. And people sound crazy when they speak about themselves in the third person. So, 'corporate speak' is hereby banished from my personal life. Contractions, pronouns and humor are back in style!

It seems to be working:

Since I've allowed myself the freedom to use my own voice, something even more remarkable has happened. I've heard from friends and strangers alike that I should pursue writing professionally. Wow. I guess contractions and pronouns look good on me!

Now, I must confess that reversing the brainwash seems to be a 12 step program, and I may never fully recover. I'm still not comfortable with the words 'gonna' or 'ain't', although I'm sure they make good trash talk on the football field. I'm getting there though, and it feels great to hear my own voice again!

I've Been Downsized: Chapter 3

The Swamp of Sadness:

One of my favorite childhood movies was The Neverending Story, an epic adventure based on the novel by Michael Ende.

In the story, a boy named Bastian finds himself swept up in a story book, where “The Nothing” is threatening to take over the land of Fantasia. During the adventure, Bastian watches a young hero named Atreyu fight his way through unyielding obstacles and fantasy lands to save Fantasia before it disappears forever. The most challenging obstacle is The Swamp of Sadness.

Now, here’s the thing about The Swamp of Sadness- if you lose hope and allow the sadness to overpower you, you will be lost in the swamp forever. You have to keep moving, pull your feet out of the mud, and persevere beyond the sadness that is pulling you down.  Over the past two weeks, I've found myself in the swamp of sadness many times, but I’m working hard to pull my feet out of the mud and keep moving.

You must believe:

How many times have you been told to get your head out of the clouds and stop dreaming? The thing is, if we stop dreaming, then Fantasia will be lost forever. Fantasia is a magical world made up of our hopes, dreams and greatest wishes. If we stop believing in those things, they will be lost to “The Nothing” that exists when we just give up.

So, I’m pulling my feet out of The Swamp of Sadness and moving toward the next unyielding obstacle (I suppose that would be landing a job interview!).

I’m with Bastian:

It’s amazing how simple life can be through the eyes of a child. It’s even more amazing how complicated we make our lives as we grow up. Bastian was hesitant to believe the story was true- that all he had to do was believe to save Fantasia.  But, in the end, he trusted in his dreams and called out a new name for the Empress. Why? I don’t know! That’s how the story goes. He proves his belief by calling out a new name for the Empress, and Fantasia is saved. Okay, trust me, it’s an awesome movie when you’re 10-years-old!

So, my goal this week is to keep my feet moving beyond The Swamp of Sadness and believe that new adventures are on the horizon.  Thanks for saving us, Bastian!

Kristina Marsh is an experienced and accomplished marketing, communications, and business process specialist.  Want to connect?  You can reach me at klmarsh74@gmail.com.

I've Been Downsized: Chapter 2

Out of the mouths of babes:

It has been nine days, four hours, and 20 minutes since I was downsized. Not that I’m counting, but I have time on my hands to think about these things. And in those nine days, four hours, and 20 minutes, I’ve been told approximately 152 times that I should pursue what I really love to do. The trouble is, I had been so immersed in my previous job that I’ve forgotten what that might be.

So, when my eight-year-old daughter asked last night what kind of advice she could give me, I took her up on the offer. I told her that I don’t remember what I love to do.  Her answer was so simple- and so insightfully brilliant. She told me the things I am questioning are not the things I love, for if I truly loved something, there would be no question. 

Wow, we have one amazing kid.

Time to get real

It’s amazing how simple life can be through the eyes of a child. It’s even more amazing to realize how unnecessarily complicated we make our lives as we grow older. I immediately knew what had been blurring my perception.      

During the past nine days, four hours, and 20 minutes I had been crafting a plan based on my experience, education, skills and opportunity.  I don’t mean opportunity to have a fulfilling, rewarding career doing something I love. The plan was based on the opportunity to make money. And there it is. The very thing that blinds so many of us and erases our memories of the things we really love to do.

I’ll take TEACHING for $1000, Alex

Game show references aside, my daughter’s advice has made a significant impact on me. It helped me realize the things on my maybe I love this list aren’t the things I love.  They belong on my I don’t mind doing this and I know I can make money doing it list.

Now, I realize that being honest about what you truly love is a scary thing.  No one wants to close the door on opportunities that don’t make the list.  So, I’ll go first.

I love teaching. I love writing. I love leading and inspiring others. I love communicating. I love making things better (vague- I know, but it doesn’t seem to matter what it is- if I can improve on something, I love to get my hands into it).

So, while I patiently wait for my next full-time assignment, I’ll be teaching and consulting. Because that’s what I really love to do.  Kids say some amazing things!

Kristina Marsh is an experienced and accomplished marketing, communications, and business process specialist.  Want to connect?  You can reach me at klmarsh74@gmail.com.